Objective of this Assignment:$$

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Using your own consumer behavior to reflect on$,$ analyze and apply the marketing concepts from the course lessons and readings.$$

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Instructions:$$

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The purpose of the consumption journal is to allow you to immediately begin to understand the relevance of the marketing concepts we study. It allows you to apply your own experience to the material presented in the lessons and readings as they apply to consumer behaviour and in this case the consumer is you!$$

You are responsible for maintaining a consumption journal that describes the products and services that you purchase during the weeks of this course. Descriptions will include what products and services are bought, where the items are purchased, why the items are bought, and your feelings associated with the purchase. Most important you will take a concept from the lessons and readings to apply to your consumer experience weekly, thereby demonstrating your knowledge and understanding of the material.$$

You should strive to capture several items for each entry. The marketing reflections may be applied to a product purchased or another aspect of the shopping experience. Here is the template that you should follow:$$

You will use this for each purchase to capture your information during your entries in weeks $2$ through $8$:

Date

Place of Purchase

Items$($s$)$ Purchased

Brand Name: $($for each item$)$

Price: $($for each item$)$

Other Descriptive Information

Reason for Purchase

Marketing reflections $($discuss how the purchase reflects a concept from the lessons you have studied in the in the course so far$)$ HINT $$ Key to Success.