Objective

• Prepare a marketing plan that identifies a target market and segments that market.

Description

In this assignment, you will return to your market analysis that you completed in Unit 3 in a plan for taking your product to market.

Instructions

1. Using the elements of marketing that you have learned earlier in the course (Chapter 3: Feasibility Analysis and Chapter 11: Unique Marketing Issues), prepare a plan that will establish your brand in the marketplace.
2. You may decide to use conventional advertising, word-of-mouth, social networks, or any other sources that you consider appropriate. Include a timeline of implementation beginning at the launch of your enterprise.
3. Write a 5-page paper describing your plan and your timeline for implementation of your marketing plan.
4. Review the rubric for this assignment.
5. Submit your assignment through the link below.
6. Your instructor will review and grade your idea and return it with comments.

Evaluation

The Business Marketing Plan will be marked in its entirety out of 100. The following rubric indicates the criteria students are to adhere to, and their relative weights to the assignment overall.

Activity/Competencies Demonstrated	% of Final Grade
Content: Students are expected to demonstrate competency in regards to critical thinking, communication (spelling and grammar), and APA formatting in their response to the following learning outcomes.
a. Describe the market that the new enterprise will serve.	/15
b. Identify the competition that the firm will face in the market.	/15
c. Prepare a market segmentation, identifying that portion of the market with the best fit for new company`s products or services.	/20
d. Describe the branding efforts that will be undertaken to bring the new company and its products/services to the public eye.	/15
e. Describe the role of social media and the Internet in your marketing effort.	/20
f. Demonstrate good organization, including a strong introduction and conclusion.	/15
Total