Objective

The objective of this individual $($video$)$ presentation is to analyze your personal customer

decision process, regarding a product or service acquired between now and up to six months

ago.

Instructions

$1.$ Selection of product or service selection $(1$ min.$).$

a$.$ Describe the product or service you have chosen for this assignment

b$.$ State the relevance of this product or service to your personal or professional

life

$2.$ Evaluation of personal customer decision process $(5$ mins.$)$

a$.$ First, briefly explain all $5$ steps of the customer decision process $($need

recognition, information search, evaluation of alternatives, purchase decision,

and post$-$purchase evaluation$)$

b$.$ Next, highlight all $5$ steps separately by relating them to your own purchasing

experience. While highlighting each of these steps in the context of your

personal purchasing experience, make sure to reference marketing theories,

concepts, and$/$or frameworks that were discussed in the lecture or textbook

$3.$ Reflection on your learnings $(2$ mins.$)$

a$.$ Summarize the key insights gained from applying the customer decision

process to your personal experience

b$.$ Finally, critically assess the customer decision process framework$$s strengths

and limitations in reflecting your decision$-$making journey.

WRITE THE PRODUCT AS AN IPHONE $15$