Objective:

The primary objective of this assignment is to develop your analytical and strategic thinking

skills in the field of marketing management. By selecting a company of interest and employing

the Four P model, you will gain insights into how businesses strategically manage their

products, pricing, distribution channels, and promotional efforts.

$1.$ Company Selection $[5]$

Choose a company that interests you. Provide a brief introduction to the chosen company,

including its industry, market position, and target audience.

$2.$ Product Analysis $[15]$

Evaluate the company's current product offerings. Consider product quality, features,

branding, and positioning. Analyse how the company's products meet customer needs and

expectations. Propose at least two strategies for product enhancement or diversification.

$3.$ Price Analysis $[15]$

Assess the company's pricing strategy in the current market. Evaluate the pricing structure in

relation to competitors. Suggest two pricing strategies that align with the company's

objectives and market conditions.

$4.$ Place $($Distribution$)$ Analysis $[15]$

Examine the company's distribution channels and reach. Evaluate the effectiveness of the

current distribution strategy. Recommend two strategies for improving or expanding the

company's distribution channels$\mathrm{.}5.$ Promotion Analysis $[15]$

Analyze the promotional tactics currently employed by the company. Assess the

effectiveness of advertising, public relations, and other promotional activities. Propose two

innovative promotional strategies to enhance the company's market visibility.

$6.$ Overall Presentation and Clarity $[5]$

Ensure clarity, coherence, and professional presentation in the assignment. Proper use of

headings, subheadings, and citations. Adequate use of academic language and formatting