Question: Objective: To conduct cortical thinking on the relationship between Innovation and Marketing with our personal experiences. Innovation and Marketing - Innovation enables marketing by identifying

Objective: To conduct cortical thinking on the relationship between Innovation and Marketing with our personal experiences.

Innovation and Marketing - "Innovation enables marketing by identifying novel means to address customer needs in a way that creates market value. Marketing empowers innovation by shaping new technologies and inventions and aligning them with market needs. Together, marketing and innovation spark growth." (Chernev, page 8)

What to Post: Please share your personal experience about an innovative product/service that have solved your problems or satisfied needs. You define the innovative product. Your post should include:

1. briefly describe your needs/problems,

2. your selected innovative product with image, video, or links,

3. describe what benefits the innovative product addressed your needs,

4. Is this innovative product better than competitors or substitutes?

What to Reply (reply to 2 students): Your response should address at least one of the follow questions with JUSTIFICATION:

1. What are possible customer values created by this innovative product?

2. Do you know any better product/service to address the same customer needs?

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