Objective

To critique Pick n Pay's current strategy and technologies proposed in the provided article and to

develop a comprehensive digital transformation proposal aimed at driving growth for Pick n Pay$$s

shopping platforms.

$2.$ Assignment Instructions

The submission must be submitted as a written report, and it should be tailored to respond to the

two $(2)$ below tasks.

$2\mathrm{.}1$ Task $1$: Critique and Proposal Development

Read the article "Summers rethinks Pick n Pay strategy" and critically analyse Pick n Pay's current

strategy and the technologies proposed to drive growth for Pick n Pay$$s shopping platforms.

Identify the strengths and weaknesses of their approach. Compare this strategy to successful

examples such as Checkers $60/60.$ Create a list of recommendations to aid in the digital

turnaround strategy for Pick n Pay. $(40$ marks$)$

$2\mathrm{.}2$ Task $2$: Digital Transformation Proposal

You are approached as a consultant tasked with turning around Pick n Pay using digital

technologies. Based on the above critique and recommendations, develop a digital transformation

proposal that addresses the challenges identified in the critique. Your proposal should include the

key aspects of a digital transformation proposal, as discussed in class. $(60$ marks$)$

$3.$ Format of the Assignment

The Assignment must be done as follows: