Objective: To explore the sensemaking $/$ phenomenological approach, its

applications, and its effectiveness in the context of addresting business quertuons

Instructions: Read the HBR case $"$An Anthropologist Walks into a Bar" and answer

the following questions. Provide concise and thoughtful responses, drawing on key

insights from the case. Each answer should be between $150-700$ pords

Provide an overview of the business situation for BeerCo what was their

business challenge? What did they know already? What type of

information$/$data did they have?

What research approach did Bcerco take to answer their quectlom? What

information did they collect? How did they collect it the data? How did they

analyze the data?

What were the findings? Summarize the key takeaways.

What were implications of the findings for BeerCo? What actions did they

take?

What business issue was Lego trying to solve? What is the background and

context to how they got there? What human experience $-$ AkA phenomenon

did Lego decide to study?

What did Lego find out through their phenomenological research that you

can't find in typical market research, like surveys, focus groups, etc?

What business problem was Coloplast trying to solve for?

How did Coloplast collect data? What ethical considerations come into play

with their data$-$collection method.

How did Coloplast modify their innovation process as result of their finding

List out and describe each step of the sensemaking process.