Objective: To explore/brainstorm the relationship between products/ services and operations management. Review the materials/presentations in Module 1 before completing this assignment.

Instructions: Select a product/ service you are familiar with (personal or professional reasons). Select at least three specific product versions (brands, models, locations, organizations) that represent very different market segments/ different order winning characteristics. Example products/services include restaurants (budget, family, foodies ); vacation services (online, VIP, adventure ); fitness facilities (masses/general, specialized, boutique); watches (simple/basic, smart, luxury/precision); cars (budget, performance, exotic),... .

Analyze the product versions and related market segments in terms of their order qualifiers and winners.

Analyze the product/service in relation to key operations management characteristics/activities that enable/support its order qualifier and winning criteria.

For manufactured/tangible products address at least three of the following functions/elements: a) product design, b ) raw materials and suppliers; c) manufacturing process, d) distribution.

For services address the following functions/elements: a) facility design (or website design or .... design); b) resource scheduling/capacity planning, c) customer service processes.

Key operations related metrics that are particular to this product/service. Discuss how different metrics are relevant to the different market segments. Do not include financial and marketing metrics.

Review the provided template and examples before starting your assignment. Perform some research but make assumptions as necessary. At least four references/sources should be included. Use APA style for referencing.

Format: Use the Template: Four page maximum (target is 3). Upload as a pdf.

Section 1: Product/Service description

Describe the selected service or product (3-5 lines) including why is this is of interest/ relevance to you.

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Section 2: Order Winners and Qualifiers per Product Version

Brief description of at least three versions of the product and the market segments they serve. For each version/segment provide the order qualifiers (at least 2) and the order winner (one characteristic). Provide a table and discuss it.

Product Version	Market Segment	Order Qualifiers	Order Winner

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Section 3: Relation to Operations Management

Describe the role of operations management in the creation of the product/service and how they relate to the order winners.

For manufactured/physical products address 3 of the following functions/elements: a) product design, b ) raw materials and suppliers; c) manufacturing process, d) distribution.

For services address the following functions/elements: a) facility design (or website design or .... design); b) resource scheduling/capacity planning, c) customer service processes.

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Section 4: Operations Productivity Metrics

Describe 3+ operations productivity, effectiveness, and/or time based measures that are relevant to this product/service and how they relate to the order winners. Include a note indicating if productivity, effectiveness or time based measure.

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References/Sources

At least 4 references/sources. Use APA style.