Question: Objectives are Multiple Choice 1 points a road map for the marketing activities of an organization for a specified future time period, such as one

Objectives are

Multiple Choice

1

points

a road map for the marketing activities of an organization for a specified future time period, such as one year or five years.

criteria or standards used in evaluating proposed solutions to a marketing problem.

statements of an accomplishment of a task to be achieved, often by a specific time.

the means by which a marketing goal is to be achieved, usually characterized by a specified target market and a marketing program designed to reach it

.

the detailed day

-

-

day operational decisions essential to the overall success of marketing strategies.

Objectives are Multiple Choice 1 points a road map for the

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