Question: OBJECTIVES Do not cancel answer you select in this section. Any answer cancelled will be considered as a wrong answer. Therefore, think carefully before you

OBJECTIVES Do not cancel answer you select in
OBJECTIVES Do not cancel answer you select in this section. Any answer cancelled will be considered as a wrong answer. Therefore, think carefully before you circle the correct answer. 1. Rex Harlow's definition of Public relations is distillation of different definitions. A.274 B.464. C.742 D472 2. Rex Harlow's cumbersome definition of public relations was reached in A.1976 B.1967 C.2007 D. 1667 3. Which of the following definitions of public relations indicates that PR involves both internal and external communications A.Jefkin's definition B.The IPR definition C.Harlow's definition D. The Mexico statement 4. The Mexican Statement which resulted from an international conference in Mexico City was in A. 1690 B. 1990 C. 1978 C. 1798 5. "Public reltions is not a one-way street in which leadership manipulates the public and public opinion." Who said this? A. Ivy Lee B. Rex Harlow C.David Finn D. Barney 6. Which of the following is one of the eight basic publics? A. Management B. Secretary C. Upper-level administrators D. counsellors 7. In any event the group of people considered most important for a communication effort are called A. public B. target audience C. employees D. counsellors 8. According to ..., when functioning well, PR act as the anvil against which management's moral problems can be hammered. A. David Finn B. Frank Jefkin C. Rex Harlow D. Bill Rivers 9. The first of the six-point planning model in PR is A. Definition of objectives B. assessment of result C. appreciation of the situation D. definition of publics 10. The attach on certain breakfast foods in the USA for their lack of nutritional value was an expression of A. hostility B. prejudice C. ignorance D. apathy 11. Which of these media is completely use by the PRO? A. television B. slides C. radio D. newspaper 84 =

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