Objectives for Effective Packaging

Read the overview below and complete the activities that follow.

The product package and label must perform several essential roles in support of the brand. As a result, marketers, product developers, and package design specialists are involved in package design early in product development. Then, as product updates occur, the package is reconfigured to accommodate product modifications.

This activity is important because package design serves several critical objectives. Marketing managers who understand how these objectives can best be met in the context of the product's intended customers are better able to guide the development of the related product's packaging.

The goal of this activity is for you to demonstrate an understanding of how effective packaging accomplishes marketing objectives, playing a critical role in marketing.

As brand elements, packaging and labeling play a critical role in marketing. Effective packaging accomplishes marketing objectives in a persuasive, Interesting, and visually appealing manner consistent with the target market's expectations. Materials, shape, colors, graphics, Indeed all the design elements are used to create an appealing package for the customer. Categorize the statements by its respective role in packaging.

Read the statements. Drag and drop each item into the correct spot within the chart