Objectives for Effective Packaging Read the overview below and complete the activities that follow. The product package and label must perform several essential roles in support of the brand. As a result, marketers, product developers, and package design specialists are involved in package design early in product development. Then, as product updates occur, the package is reconfigured to accommodate product modifications. This activity is important because package design serves several critical objectives, Marketing managers who understand how these objectives can best be met in the context of the product's intended customers are better able to guide the development of the related product's packaging The goal of this exercise is to demonstrate an understanding of how effective packaging accomplishes marketing objectives, playing a critical role in marketing As brand elements, packaging and labeling play a critical role in marketing. Effective packaging accomplishes marketing objectives in a persuasive, Interesting, and visually appealing manner consistent with the target market's expectations. Materials, shape, colors, graphics, Indeed all the design elements are used to create an appealing package for the customer. Categorize the statements by its respective role in packaging. Read the statements. Drag and drop each item into the correct spot within the chart. cabe Promote Usage Swiffer Communicate Advil Protect Coke's distinctive contour bottle design increases brand awareness at the point of sale, Reset Read the statements. Drag and drop each item into the correct spor within the chart. Coke Promote Usage Swiffer Communicate Advil Protect Swifter Sweeper packaging shows assembly process and product in use. Reset Read the statements. Drag and drop each item into the correct spot within the chart. Coke Promote Usage Swiffer Communicate Advil Protect Advil Liquid-Gels pain relief medication bottles are tamper-proof and child-proof. Reset