Observation may include the use of ethnographic techniques, such as watching customers interact with a product in
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Observation may include the use of ethnographic techniques, such as watching customers interact with a product in a real-world environment. Discuss how this is an effective way to gain consumer insights into the psyche of key target markets.
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International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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