Occupation$$consumer division based on job type Geographic$$segmentation based on where a person lives Region$$parts of the United States such as Pacific, South Atlantic, etc. Achievement$$achievement$-$oriented individuals are motivated to buy things that demonstrate to others they are successful Behavioristic$$segmentation based on behavior Psychographic$$psychographic segmentation based on $3$ primary motivations: ideals, achievement, and self$-$expression Geodemographic$$combination of demographic and geographic segmentation Purchase occasion$$buying regularly or only on special occasions Demographic$$segmentation based on age, gender, family size, income, occupation Race and location$$mixing demographic categories can help target prospects even more precisely