Segmentation Categories

Marketers have many ways to segment audiences. Test your understanding of these methods in this exercise.

Market segments are groups of people with shared characteristics. These characteristics help marketers understand how and to whom they should advertise.

Match the descriptive question to the correct answer choice.

Behavioristicsegmentation based on behavior

Occupation$-$

$5$

consumer division based on job type

Achievementachievementoriented individuals are motivated to

Geographicsegmentation based on where a person lives

Race and locationmixing demographic categories can help target prospects even more precisely

$7$

$6$

$2$

$3$

Purchase occasion $-$buying regularly or only on special occasions

Demographicsegmentation based on age, gender, family size, income, occupation

Geodemographiccombination of demographic and geographic segmentation

Region$-$parts of the United States such as Pacific, South Atlantic, etc.

Prev

$1$ of $10$

Next

$8$

Psychographicpsychographic segmentation based on $3$ primary segmentation

Atlantic, etc.