occurs when knowledge and materials are converted into finished goods and services.

refers to the consumer's overall rating of his or her experience

with a company and its products.

makes goods and services available when they are wanted.

is a measure of how often, when selecting from a product class, a customer purchases a particular brand.

$$ makes goods and services conveniently available.

$6.$ refers to what consumers perceive they gain from owning or using a product when weighed against the cost of acquiring it$.$

Satisfaction

Time Utility

Loyalty

Customer value