Question: oes cable video-on-demand (VOD) increase ad effectiveness? A study compared general TV and VOD audiences after viewing a brand ad. Whether the view dicated that

oes cable video-on-demand (VOD) increase ad effectiveness? A study compared general TV and VOD audiences after viewing a brand ad. Whether the view dicated that the ad made them want to visit the brand website was collected and organized in the accompanying table. Complete parts (a) through (c) below Click the icon to view the table of ad effectiveness for TV and VOD audiences. Set up null and alternative hypotheses to try to determine whether there is a difference in ad impact between general TV viewing and VOD viewing. et group 1 be the general TV audience, and let group 2 be the VOD audience. State the null and alternative hypotheses. Choose the correct answer below. DA. HO: 1 = 12 OB. HO: 1 2 12 H1: 1 # #2 H1 : 14 #2 OD. HO: Ty SX2 H1 : my S X2 H1 : 1 > 12 DE. HO: my # 12 OF. HO: Ty

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