of $3$ points

EOM $13\mathrm{.}1\mathrm{.}2$

$1$ try left

The CEO at Phenyx Enterprises is meeting with their marketing team. They want to ensure that an upcoming marketing campaign will resonate with firsttime viewers and with those who are very familiar with the campaign. Which criteria for an integrated marketing communications programs is the CEO in this example most likely referencing?

complementarity

coverage

commonality

conformability