Question: _ _ _ _ _ _ _ of the product's value set the ceiling on pricing, while _ _ _ _ _ _ _ set

_______ of the product's value set the ceiling on pricing, while_______ set the floor.
Question content area bottom
Part 1
A.
Variable costs; customer-value perceptions
B.
Costs; customer-value perceptions
C.
Variable costs; fixed costs
D.
Fixed costs; customer-value perceptions
E.
Customer perceptions; costs

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