offers goods or services at the highest value on the market to a broad range of clients. used when a parent company allows each market to adapt to local conditions and pursue the approach Choose... they choose best in that local market strategies that direct what occurs in individual functional areas like Choose... marketing, finance, and accounting. a technique used by a corporation to acquire a competitive edge by lowering its expenses below those of rival companies. is used when a firm chooses to compete in the same manner in all the countries Involves designing the firm 's marketing program that Choose... encompasses the "4P' s a way to specify how the company plans to establish and retain a Choose... competitive edge in relation to rivals