Often we apply "conventional" wisdom about global market segments that could lead to inaccurate conclusions about international markets while "unconventional" wisdom may reveal opportunities. An example of unconventional wisdom can be identified with one of the following assumptions:

Group of answer choices

Since per capita income in Myanmar is below $1000, all consumers in Myanmar have low income.

There is no market for laundry detergent in rural India as there is limited running water and electricity.

Consumers in Europe and Latin America are interested in World Cup soccer whereas Americans are not.

Even though one of the poorest and most unequal countries in Latin America is Peru, there are upper- and middle-income segments with buying power.