Ogden's marketing department consists of a circulation team, a creative services team, a merchandise and events team, and a public relations team, all of which work together and with the various editorial teams to produce Integrated Marketing Communications across all the marketing media used for Ogden's various publications. The objective of having Integrated Marketing Communications is to ensure that: 

a. Ogden's marketing plans are communicated in a manner that effectively integrates the product, price, place and promotion elements of the marketing mix. 

b. Ogden's marketing department is sensitive to cultural differences and seeks to integrate diversity into all its advertising.

c. Marketing messages are seamlessly integrated across Ogden's marketing media selections. 

d. The members of the four teams in Ogden's marketing department communicate effectively with each other.

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