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OKRs and KPIs Which amongst the following is NOTan example of a relevant company-wide Key Performance Indicator (KPI), if the OKR for the company is

OKRs and KPIs
Which amongst the following is NOTan example of a relevant company-wide Key Performance Indicator (KPI), if the OKR for the company is to 'Enhance the digital presence of the brand'.
Increase globalbrand awareness and recognition
Extend social media reach and visibility to 3 new markets
Extend social media presence on 2 new platforms, Linkedin and Twitter
Increase number of social media followers by 15%

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