OMNI Channel Marketing Audit: You are digital marketing consultants who focus on creating an Omni-marketing strategy by

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Question:

OMNI Channel Marketing Audit:

You are digital marketing consultants who focus on creating an Omni-marketing strategy by understanding and analyzing the channels customers interact with your clients.

You have been "hired" by Yours Truly Meat Co. https://yourstrulymeat.com/ to audit the organization's current omni-channel approach and recommendations

Your audit should analyze every part of the buying cycle to identify gaps in the current user journey, from discovery to research to checkout, as well as post-purchase touchpoints such as returns and remarketing.

Questions:

1. Business Overview a) What is the organization's overall goal? State their SMART business goal(s) and related SMART marketing objectives (think of channels). b) How is the organization structured (i.e. employees, roles, etc.)? Highlight any issues that may hinder omni-channel development. c) Who are their key competitors (list two or three)? What channels do they use to sell and communicate with their customers?

2) Organizational Structure Recommendations a) What changes need to be made to the company structure to create an omni experience? Recommend changes that may involve employees, processes, use or purchase of marketing technology (i.e. CRM, automation, social media, analytics,) etc. Remember that this should align with 1b).