• OMNICHANNEL marketing strategy is a cross-channel strategy used to improve customer experience and drive better relationships between all channels and touchpoints. This includes traditional and digital channels which presenting an unique physical and online customer experience.

  Illustrate an example of actual omnichannel marketing programme (combination of offline and online channels) and its benefits for the stakeholders

  
  

Answer rating: 100% (QA)

Example Starbucks Mobile Order and Pay Program Program Description Starbucks the global coffeehouse chain has implemented a highly successful omnichan... View the full answer