On 24 March 2010, unifi, the nation's first HSBB service, was launched. unifi is a combination...

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On 24 March 2010, unifi, the nation's first HSBB service, was launched. unifi is a combination of internet, voice and IPTV service (known as HyppTV). By the end of 2012, TM had deployed the HSBB network to 1.377 million premises, on schedule and below budget. Last mile access to homes and businesses is being achieved by fibre-to-the home (FTTH), ethernet-to-the- home (ETTH), and very high-speed digital subscriber line 2 (VDSL2). BT Teleconsult, a UK- based telco consulting firm, has credited the HSBB network roll-out as one of the fastest and lowest cost in the world. As of June 2015, TM had 2.9 million broadband customers, of whom 51% are on high-speed broadband. The number of unifi subscribers as of June 2015 was close to 782,000, representing a take-up rate of approximately 46%. As at November 2015, HyppTV offered a total of 124 channels with 49 channels in high definition (HD) - consisting of 57 premium channels, 22 free channels, five Radio channels, 15 video on demand (VOD) channels and 25 interactive channels in a variety of packages or via la carte options. In 2015, TM had been awarded with phase 2 of the High-Speed Broadband (HSBB2) project as well as the Sub Urban Broadband (SUBB) Project by the Government, to deploy domestic core networks to deliver end-to-end broadband network infrastructure and services. Unifi are one of the slowest ISP in Malaysia, TM misrepresented broadband speeds for its home internet plans. It stated that there are 200 MBPS of upload speed available to customer but in fact there are only 100 MBPS to customer. This is counted as an illegal action by the ISP in Malaysia. Unifi still claim that there are some typos on the promotional banner, but this is not acceptable for the largest ISP in Malaysia. Available unifi internet plans: Download Speed 10 Mbit/s Advance Plan 30 Mbit/s Pro Plan 100 Mbit/s Name Lite Plan Upload Speed 5 Mbit/s 10 Mbit/s 50 Mbit/s On 24 March 2010, unifi, the nation's first HSBB service, was launched. unifi is a combination of internet, voice and IPTV service (known as HyppTV). By the end of 2012, TM had deployed the HSBB network to 1.377 million premises, on schedule and below budget. Last mile access to homes and businesses is being achieved by fibre-to-the home (FTTH), ethernet-to-the- home (ETTH), and very high-speed digital subscriber line 2 (VDSL2). BT Teleconsult, a UK- based telco consulting firm, has credited the HSBB network roll-out as one of the fastest and lowest cost in the world. As of June 2015, TM had 2.9 million broadband customers, of whom 51% are on high-speed broadband. The number of unifi subscribers as of June 2015 was close to 782,000, representing a take-up rate of approximately 46%. As at November 2015, HyppTV offered a total of 124 channels with 49 channels in high definition (HD) - consisting of 57 premium channels, 22 free channels, five Radio channels, 15 video on demand (VOD) channels and 25 interactive channels in a variety of packages or via la carte options. In 2015, TM had been awarded with phase 2 of the High-Speed Broadband (HSBB2) project as well as the Sub Urban Broadband (SUBB) Project by the Government, to deploy domestic core networks to deliver end-to-end broadband network infrastructure and services. Unifi are one of the slowest ISP in Malaysia, TM misrepresented broadband speeds for its home internet plans. It stated that there are 200 MBPS of upload speed available to customer but in fact there are only 100 MBPS to customer. This is counted as an illegal action by the ISP in Malaysia. Unifi still claim that there are some typos on the promotional banner, but this is not acceptable for the largest ISP in Malaysia. Available unifi internet plans: Download Speed 10 Mbit/s Advance Plan 30 Mbit/s Pro Plan 100 Mbit/s Name Lite Plan Upload Speed 5 Mbit/s 10 Mbit/s 50 Mbit/s

Answer rating: 100% (QA)

1 Target Market for unifi Based on the information provided the target market for unifi seems to be residential and business customers in Malaysia who are looking for highspeed broadband and integrate... View the full answer