Question: On a cost - per - thousand ( CPM ) basis, the process of running Web ads 1 pts compares favorably with ads placed in

On a cost

-

per

-

thousand

(

CPM

)

basis, the process of running Web ads

1

pts compares favorably with ads placed in traditional media. becomes a great deal more expensive than ads placed in traditional media. is virtually nonexistent because there is no charge for most ads. is much less expensive than ads placed in traditional media.

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