On August 10, 2015, Google announced plans for a new organizational structure that included the creation of a new holding company, Alphabet. First, read/watch the following articles and video to understand the reasons behind the reorganization:

• Larry's Alphabet Letter (Links to an external site.)
• Alphabet, Googles New Parent, Is Born (Links to an external site.)
• Google Mixes a New Name and Big Ideas Download Google Mixes a New Name and Big Ideas
• Optional: At Google, Breathing Room for New Ideas \Download At Google, Breathing Room for New Ideas

Next, answer the following questions based on what you just read and watched:

1. Briefly summarize the organizational changes outlined in Larry Page's announcement.
2. How does the new organizational structure (Alphabet) differ from the old structure along the five elements of organizational design? You are not required to discuss all five elements; focus on the 23 that are most relevant.
3. What benefits does Google (Alphabet) hope to achieve through its reorganization? How do its investors benefit?
4. The new structure also has downsides. For example, why was Nest folded back into Google Nest folded back into Google in 2018?