1. On average, do people prefer a...
   • 6 game package with 300-level, mid-court seats and a $20 gift certificate for $35/seat or a
   • 3 game package with 300-level, corner seats that come with a hotdog and soda for $15/seat?
2. Consider a 10 game package with 300-level, midcourt seats and no promotion for $35/seat. Would the average customer rather get upgraded to 200-level, midcourt seats, or have a price reduction to $25/seat and a free hotdog and soda?
3. Calculate the importance of each attribute and then list them in order from most important to least.
4. Consider a 3 game package with 300-level, behind the basket seats and no promotion for $15/seat. How much would the average customer be willing to pay to move to 300-level seats on the corners?
5. Bonus: Should you offer the free hotdog and soda promotion? Why or why not?

Answer rating: 100% (QA)

Answer 1 Importance of the Attributes 1 Ticket location 39 2 Ticket Price 38 3 Number of games 12 4 Promotional Items 11 We have ranked the attributes relative to their importance from the fans perspe... View the full answer