Question: On July 27, 2022, WSJ published an article titled Google Sales Growth Slows as Pressures Mount on Ad Market. How should news about slower sales
On July 27, 2022, WSJ published an article titled "Google Sales Growth Slows as Pressures Mount on Ad Market. How should news about slower sales growth affect Enterprise Value? Group of answer choices
a. Enterprise value should decrease given that slower sales growth implies lower cash flow projections.
b. Enterprise value should increase given that slower sales growth implies lower risk, and thus a lower discount rate.
c. Enterprise value should increase given that slower sales growth implies sales are relatively high today.
d. Enterprise value should not be affected since a faster pace in a drop in revenue does not affect projected cash flows or the firm's discount rate.
e. Both (b) and (c) are correct.
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