ON$-$SITE SEO

Keyword Research and Mapping Exercise

The most difficult aspect of conducting good on$-$site optimization is keyword research and subsequent keyword mapping $-$ that is$,$ selecting the appropriate keyword for each page of the website. The textbook discusses the key factors of a good keyword: $(1)$ high relevance, $(2)$ high traffic, and $(3)$ low competition. $($Competition tends to be of less import, so we will ignore it for this exercise.$)$ You will be conducting keyword research and mapping keywords for

tcfsales.com, a seller of commercial candy$-$making equipment.

Navigate to the website to get a feel for the kind of equipment they sell and their potential customers. Below is a partial website map.

You will be conducting keyword research in SEMrush to select the proper keyword for the homepage, for two category pages, and for one sub$-$category page. Remember, you want to