On successful completion of this assignment, students should be able to:

describe a business model,

explain business model innovation,

identify the reasons a business model is important, and

define business core competency and describe its importance.

Brief Description

In unit $9$ you will begin work on the presentation for your business plan. This is a critical step in securing funds from a bank or an investor. It can also be used to attract key employees.

Submission Instructions

There are two assignments due for this unit.

Assignment #$1$

You will prepare the key components of your marketing plan, a vital part of your final business plan. Using the SCORE Business Plan Template pages $11$ through $18.$

Prepare a document addressing market research, barriers to entry, threats and opportunities, product$/$service features and benefits, target customer, key competitors, positioning$/$niche$,$ promotional budget, and pricing, you may include the worksheets found in the template.

Assignment #$2$

You will also submit your response for units $5$ through $8$ using the submissions for these chapters and the feedback given by the instructor. Prepare one document covering the content of chapter $5-8.$ Review the rubric below.

Evaluation and Feedback