on ulta beauty

f$)$ Implementation and Control $(1\mathrm{.}5$ to $2$ pages$)$

a$.$ Implementation consists of your action plan$-$it spells out, according to a detailed

time frame, how the marketing strategy will be launched into the marketplace

$($i$.$e$.$ what has to be done, when, how, how much, who is responsible for doing it$,$

additional resources required, obstacles to overcome, etc.$).$

b$.$ Are there any special implementation problems that need to be overcome?

c$.$ Finally, briefly outline the controls that will be used to monitor progress

of the strategy and allow management to review and$/$or readjust the strategy.

g$)$ Appendices $($no page limit$,$ but they must all be relevant to the marketing plan$)$

a$.$ Place all supporting calculations, graphs, tables and charts, in this section.

b$.$ It is critical that you extract and discuss key the findings

from your calculations into the main body of your report.

c$.$ Similarly, in the main body of your report,

clearly direct the reader towards the supporting calculations, where appropriate.

h$)$ References $($no page limit$,$ but they must all be relevant to the marketing plan$)$

a$.$ List all sources of information.