Question: Once a concept has made it past initial evaluation, it goes into a more arduous level called the full screen. At this point, there are

Once a concept has made it past initial evaluation, it goes into a more arduous level called the "full screen." At this point, there are scoring models utilized to better evaluate a new concept. Utilizing your understanding of the scoring model on page 204, evaluate two of the following products and give your recommendation. Once a concept has made it past initial Make sure you say why you are making the recommendations that you are. It is also required that you use APA-formatted references and in-text citation in your initial post at a minimum. Products: a gasoline-powered pogo stick a combination of valet stand and electric pants presser transistorized golf balls and an electric finder an arm-wrestling device so you can arm wrestle with yourself an electrically heated bath mat chocolate candy in an edible chocolate box

FIGURE 8.5 Industrial Research Institute Scoring Model . Technical success factors: Proprietary Position: developing a strong, defendable patent in the technology to be researched. Competencies/Skills: Available technical resources have the competencies to undertake the research project. Technical Complexity: The impact of technical complexity on product success. Access to and Effective Use of External Technology: The availability of external technology and the firm's ability to use it successfully. Manufacturing Capability: Relates to whether the firm has internal or external capabilities to manufacture the product or incorporate the process into its operations. Commercial success factors: Customer/Market Need: Is there a ready market for the product or the process, resulting from the project? Market/Brand Recognition: The likelihood that the product will be accepted in the marketplace, due to company strengths and/or image. Channels to Market: The ease with which the product will be introduced and distributed. Customer Strength: The probability that the product will succeed or fail based upon the strength of the customer in the business area of interest. Raw Materials/Components Supply: The effect of the availability of key components and materials. Safety, Health, and Environmental Risks: The probability that any of these effects will hinder project success. FIGURE 8.5 Industrial Research Institute Scoring Model . Technical success factors: Proprietary Position: developing a strong, defendable patent in the technology to be researched. Competencies/Skills: Available technical resources have the competencies to undertake the research project. Technical Complexity: The impact of technical complexity on product success. Access to and Effective Use of External Technology: The availability of external technology and the firm's ability to use it successfully. Manufacturing Capability: Relates to whether the firm has internal or external capabilities to manufacture the product or incorporate the process into its operations. Commercial success factors: Customer/Market Need: Is there a ready market for the product or the process, resulting from the project? Market/Brand Recognition: The likelihood that the product will be accepted in the marketplace, due to company strengths and/or image. Channels to Market: The ease with which the product will be introduced and distributed. Customer Strength: The probability that the product will succeed or fail based upon the strength of the customer in the business area of interest. Raw Materials/Components Supply: The effect of the availability of key components and materials. Safety, Health, and Environmental Risks: The probability that any of these effects will hinder project success

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