QUESTION 1

1. True or False. A landing page is a single web page designed with multiple purposes in mind.

   True

   False

12.5 points

QUESTION 2

1. True or False. The purpose of search ads is to help businesses attract attention from potential customers in the search results.

   True

   False

12.5 points

QUESTION 3

1. It's important to know the character limitations of a search ad so _____________.

   		you can choose relevant keywords
   		your creative elements align with your goal
   		you can make your words count in the space given
   		you can create multiple ads that appeal to different people

12.5 points

QUESTION 4

1. True or False. On the search engine results page, you will see both organic search results and search ads.

   True

   False

12.5 points

QUESTION 5

1. The following are all types of search ads, except:

   		Text ads
   		Shopping ads
   		Google Maps ads
   		Display ads

12.5 points

QUESTION 6

1. True or False. The small tag that says "Ad" will appear on organic search results.

   True

   False

12.5 points

QUESTION 7

1. It is important to identify the following when running a search ad campaign, except:

   		the goal
   		the target audience
   		how you are going to measure your marketing efforts
   		the campaign performance of a competitor

12.5 points

QUESTION 8

1. The title and description of your ad should align with ___________.

   		your A/B test
   		your goal
   		your ad rank
   		character limitations