Question: Once a product manager determines what attributes are important for a product, how consumers rate competing products, where the product is in the minds of

Once a product manager determines what attributes are important for a product, how consumers rate competing products, where the product is in the minds of potential customers, and how to reposition the brand, it then can use a

________

Blank to display in two dimensions the location of the product in the minds of consumers.

Multiple Choice

marketing matrix

hierarchy of needs

perceptual map

growth

-

share matrix

perception matrix

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