Question: Once consumers have recognize a need, they begin to search for ways to satisfy that need. The internal search is characterized by consulting close friends

Once consumers have recognize a need, they begin to search for ways to satisfy that
need. The internal search is characterized by
consulting close friends and families before expanding the search to a wider,
external group
examining personal knowledge and memory of the past experience
looking through the internal records of a firm, often found on the company
website
being influenced by advertising
Once consumers have recognize a need, they begin to search for

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