Once consumers have recognized a need, they begin $to$ search for ways $to$ satisfy that need. The internal search $is$ characterized $by$ Multiple Choice using the Internet $to$ find what other consumers feel about a specific product $or$ service. being influenced $by$ adverssing consulting close thends and familles before expanding the search $to$ a wider external group examining personal knowledge and memory $of$ pest experiences. looking through the intemal records $of$ a firm, often found $on$ the company website.