Question: Once Optima managers have engaged Beta Agency to do their IBP work, how will they ensure that their hopes for a great campaignand partnershipwill become

Once Optima managers have engaged Beta Agency to do their IBP work, how will they ensure that their hopes for a great campaignand partnershipwill become reality?Group of answer choicesby beginning work with the account executive at Beta to write a creative briefby setting up a dinner meeting for the CEO of Beta and the CEO of Optimaby asking that Beta check daily with the brand manager for Optimaby writing specific creative team members into the contract

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