Question: ( Scenario 9 - 2 ) Once Optima managers have engaged Beta Agency to do their IBP work, how will they ensure that their hopes

(Scenario 9-2) Once Optima managers have engaged Beta Agency to do their IBP work, how will they ensure that their hopes for a great campaign-and partnership-will become reality?
a. By asking that Beta check daily with the brand manager for Optima
b. By beginning work with the account executive at Beta to write a creative brief
c. By setting up a meeting for the CEO of Beta and the CEO of Optima
d. By writing specific creative team members into the contract
(Scenario 9-2) Once Optima managers have engaged Beta Agency to do

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