Question: Once TSL gets its bars into a new store, it wants to let people that live near the store know the bars are available there.
Once TSL gets its bars into a new store, it wants to let people that live near the store know the bars are available there. It decides to send a halfpage flyer made of heavy card stock to people who live in the same zip code as the store. The flyer states that TSL bars are available in the store, but does not offer a discount to buy them, it is just informative. This type of direct marketing activity is known as:
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