Comment on the following statement in terms of how to correct this common situation, using two separate examples: “Lack of cultural knowledge, as well as expertise in doing business abroad and in specific export markets, is a key barrier to trade and a key problem international managers must address.” Also, what is the following statement trying to convey in terms of international marketing? Once upon a time there was a great flood, and involved in this flood were two creatures, a monkey and a fish. The monkey, being agile and experienced, was lucky enough to scramble up a tree and escape the raging waters. As he looked down from his safe perch, he saw the poor fish struggling against the swift current. With the very best of intentions, he reached down and lifted the fish from the water. The rest was inevitable. (Don Adams, "The Monkey and the Fish: Cultural Pitfalls of an Educational Advisor”)

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