One benefit of market segmentation is that it allows targeting, which involves companies O determining how...

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One benefit of market segmentation is that it allows targeting, which involves companies O determining how to allocate their resources O identifying the needs and wants of customers O designing specific marketing strategies for customers O dividing consumers into groups that share traits One benefit of market segmentation is that it allows targeting, which involves companies O determining how to allocate their resources O identifying the needs and wants of customers O designing specific marketing strategies for customers O dividing consumers into groups that share traits

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