One desirable outcome of market segmentation is customer relationship management (CRM) whereby a business organisation establishes long-lasting
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One desirable outcome of market segmentation is customer relationship management (CRM) whereby a business organisation establishes long-lasting engagement with its customers leading to loyalty and repeat purchases. Explain how Dairiboard can apply the following CRM tools for the benefit of its business in a selected South African market segment:
a) Learning relationships
b) Technology
Related Book For
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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