Question: One difference between a Competitive Profile Matrix ( CPM ) and an External Factor Evaluation ( EFE ) is that? a . CPM is only

One difference between a Competitive Profile Matrix (CPM) and an External Factor Evaluation (EFE) is that?
a. CPM is only used in small firms.
b. CPM includes both internal and external issues.
c. CPM is performed only for the company, whereas EFE is performed for both the company and its competitors.
d. the weights and total weighted scores have different meanings.
e. CPM ratings range from 1 to 10.
One difference between a Competitive Profile Matrix (CPM) and an External

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