This assignment should be based on your current employer/business or a business with which you have had some recent exposure and with which you are familiar.

Presenting your findings

Your report should be presented in a management report format which includes an:

Executive summary (make it brief, no more than 2 pages),

Also Introduce the business entity in consideration, its history, milestones it has achieved in past, market share, industry it operates, industry analysis etc.

Your report should incorporate the following steps:

1. Identify the firms existing vision, and mission statement. Develop vision and mission statements for the organization, what you think it should be as, per knowledge developed in your study.
2. (a) Do PESTEL analysis of business.

(b) Do SWOT analysis

3. Construct a Competitive Profile Matrix (CPM).
4. Construct an External Factor Evaluation (EFE) Matrix
5. Construct an Internal Factor Evaluation (IFE) Matrix.
6. Recommend long-term objectives for your company.
7. What strategies would you be recommending to achieve your long term organizational objectives as you have stated in previous question. You may use Strengths- Weaknesses-Opportunities-Threats (SWOT) Matrix, Strategic Position and Action Evaluation (SPACE) Matrix, Boston Consulting Group (BCG) Matrix, Internal- External (IE) Matrix, Grand Strategy Matrix, and Quantitative Strategic Planning Matrix (QSPM) to substantiate your strategy choice. {Use as many as necessary, need not be all. Like, you may not need QSPM, unless you need to choose out of alternative strategies.}
8. What Management, Marketing, Finance/Accounting, R&D and CIS issue, if any you foresee. Your recommendations to address them.
9. Recommend procedures youll have in place for strategy review, evaluation and control specific to your business entity.