Question: One factor that influences the consumer decision - making process is referring to the set of values, attitudes, and ways of doing things passed from

One factor that influences the consumer decision-making process is referring to the set of values, attitudes, and ways of doing things passed from one generation to another in a given society.
Select one:
a. cognitive dissonance
b. the legal environment
c. group behavior
d. culture
One factor that influences the consumer decision-making process is referring to

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