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Question 11 (1 point) In the early 2000s Blackberry was the number one selling mobile device. Their devices attained the highest encryption status of messaging. They were the only approved device in the White House, as well as other worldwide governments. Unfortunately for RIM, makers of Blackberry, other mobile device manufacturers were working on ways to catch up to this provider, causing RIM to lose market share. What type of competitive advantage did RIM lose? Cost competitive advantage Niche competitive advantage Sustainable competitive advantage Product differentiation competitive advantage Question 12 (1 point) Priscilla is part of the real estate committee at the Ontario RV head office. They are looking at expanding the amount of inventory they have of a luxury RV, but first want to make sure they find a market can support the addition of this RV to their line of products. Priscilla's manager wants to know what is the target audience ofglamping products (glamourous camping, non-tent campers), and what goes into their decision to rent or buy a camper. What should Priscilla do first? Create the marketing research objective(s) Determine the overall approach needed to meet the objectives Outline all external factors that affect the research objectives Decide if this is a management decision or a research problem Question 13 (1 point) Aveda spa is considering the constant request for their products to be in big box stores. They've found that the sales are there to support expansion but they have no clue who is buying. Before making the commercialization move they are looking at the demographic of customers who come to their spa simply to make product purchases, not to take part in the spa services. Why are they doing this research? They are trying to be sure about this marketing phenomenon They are trying to find a correlation They are trying to identify a cause and effect relationship They are trying to do informal discovery Question 14 (1 point) Build-A-Bear wants to create a rewards program. However, they want to know their rate of return buyers versus return gift buyers. They also want to know which is the most highly used store that they can partner with to drive benefits. Build-A-Bear needs to conduct what type of research on their shoppers? Quantitative research Qualitative research Cognitive research Statistical research Question 15 (1 point) Power Generation Ltd is an energy company that holds the monopoly on the Chinese market. They also own Canadian Reliance home comfort. This is what type of export agreement? Joint venture Licensing Direct Investment Contract Manufacturing Question 16 (1 point) Margaret works for 407 ETR. She is looking to see if there are any key relationships between the number of cars taking toll roads and weather. What type of research should Margaret use? Conclusive research Causal research Exploratory research Descriptive research Question 17 (1 point) Ariel works for the Municipality of Toronto. She wants to get an idea of the feelings that residents are expressing after hearing that they may be losing their city counsellor and become grouped in with another area of the city. She has budget to speak to citizens in their own homes. She wants to get their true sentiment and record it for documentation purposes. Ariel wants to conduct what type of research activity? Survey Ethnography Depth Interview Focus group Question 18 (1 point) Sasha and Brian just bought their new home, a high-rise condo located downtown. They measured the main wall where they would like to put their couch and found that it won't fit. Seems like the couple may need new furniture. Sasha and Brian are in which stage of the consumer decision making process? Post purchase behaviour Need recognition Evaluation of alternative Information search Question 19 (1 point) Lily was flipping through Facebook and stumbled on her coworker's pictures of their recent vacation. Amazing pictures of days on a beach made Lily more aware that she has not taken a vacation in 2 years - she immediately starts looking at travel websites for flights and hotel options to tropical resorts. Lily is most likely in which stage of the consumer decision making process? Information search Post purchase behaviour Need recognition Evaluation of alternative Question 20 (1 point) . Angel Aesthetics is a local salon and spa that offers a women's only area where Muslim women can remove niqabs without fear of intrusion. This offering has increased their client base by 25% last year alone. Angel Aesthetics is being mindful of which factor in consumer purchase decision? Cultural values Social class Social influencers Subculture Question 21 (1 point) Enercare is an Ontario energy company, known for submetering houses and subdivisions for billing. They've been servicing the Toronto area since 1848. Their years of experience as well as relationships with every reputable builder in Ontario has afforded them the luxury of being the preferred vendor of many municipalities. Enercare has gained what type of competitive advantage? Sustainable competitive advantage Cost competitive advantage Niche competitive advantage Product differentiation competitive advantage Question 22 (1 point) McDonald's 2018 revamping of the McChicken was not only in recipe but also in image. It's commercials featuring athletic men and women, with tattoos, and clothing typical of those found in more trendy settings. Even the production of the commercial seemed "grungier than the normal branding style of their commercials. McDonald's is using pictures to appeal to which buying influence? Gender Self-concept Lifecycle Social class