Question: One implication of the loyalty loop in the modern conception of the consumer decision journey is that: marketing can end once a bond between the
One implication of the loyalty loop in the modern conception of the consumer decision journey is that:
marketing can end once a bond between the consumer and the brand has been established.
marketing must continue even after the consumer has made a purchase.
marketers must turn consumers into advocates for the brand before they make a purchase.
all of these are correct.
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