One important outcome of transformative marketing is the ability to personalize OFFERINGS for customers. However, customization can
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One important outcome of transformative marketing is the ability to personalize OFFERINGS for customers. However, customization can be costly. Discuss with examples how marketers offer personalized offerings for customers while remaining cost-efficient.
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Auditing Cases An Interactive Learning Approach
ISBN: 9780134421827
7th Edition
Authors: Mark S Beasley, Frank A. Buckless, Steven M. Glover, Douglas F Prawitt
Posted Date:
